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If Content is King, then Marketing is Queen.
Bringing out the inherent value through compelling activations around the globe. Great brands, content, and stories go unnoticed every day. Remarkable marketing is the art of building things worth noticing right into your product or service.
At its core, marketing is pretty simple:
- 1. Identify a need
- 2. Provide a solution
- 3. Answer your customer’s question with a special offer and with a sense of urgency.
But it’s how that process is played out that has changed so much over the last decade. Operationalizing and optimizing people, processes, content, and technology to focus on buyers and their purchase path is the only way organizations will overcome the tactical rut they are currently in. Adopting a demand process approach should become a top priority for marketing leaders who want to get more from their marketing and sales investments and have a greater impact on their business.
DEMAND GENERATION MARKETING: Based around the three phases of engage, nurture, and convert; the demand generation marketing process is the only way organizations will build sustainable, perpetual, and revenue-generating marketing campaigns in the 21st century that maximize (CLV) Customer Lifetime Value and (ROI) Return on Investment.
CONTENT MARKETING: Entrepreneurs and small business should be rejoicing. Today’s availability of technology allows any business in any industry to develop an audience through consistent content creation. No longer does a company with the biggest marketing budget win the most attention. Businesses are now rewarded on the substance of their message and on the audience they can attract through the consistent flow of high quality written and visual content.
SOCIAL MEDIA MARKETING: Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers.
(PR) PUBLIC RELATIONS: Editorial coverage is extremely underrated. Public relations companies tell you that a favorable, independent press notice is worth much more than a paid advertisement. We believe the best way to get press, is to have something say. Step on up to the mic.
CROWDFUNDING MARKETING CAMPAIGN: In recent years, crowdsourcing capital has been a great alternative method of raising funds to bring a new product to market. Given the right strategy and marketing campaign, you can shorten your time to market drastically.
Brands and businesses often make the mistake of diving into marketing efforts without a clear plan. At best, this is a waste of time – and at worst, it can lead to a PR disaster. To benefit from a holistic marketing approach, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.