If you answered “yes” to all of these questions, congratulations! You are on your way to success. If you answered “not really,” “kind of,” “sort of”,“maybe,” “I’m not sure,” or our favorite response, “I hope so,” to any of these questions, then Houston, we have a problem.
Hope is not a strategy. You need to stop what you are doing in your campaign right now and fix this problem before doing anything else. These may seem very basic or obvious, and in many ways they are, but we would venture that the majority, if not the overwhelming majority, of campaigns underway today have skipped or inadequately completed many of these basic steps.
We are in tune to deliver a clear and actionable strategy using a combination of brand values, target audiences, goals, logic, and emotional intelligence.