Raum Footwear Logo Animation
Top Logo Animation Company creates a custom animated logo for Raum Goods
Raum Footwear is on a quest to connect people back to mother earth.
They set out to make an ethically-sourced shoe that is made of all-natural materials and conductive to the earth.
In keeping with the timeless principles of our logo animation guide and logo animation essentials, we brought to life Raum's story, mission, and message of "grounding footwear" in a simple yet short 2D animated logo using After Effects.
A key element to their footwear is the copper rivet they place in the zero-drop sole of each shoe.
This type of sole is extra conductive to absorbing the earth's ions.
We adapted and expanded this storyline in the logo animation by way of the main earth icon connecting to a series of smaller earths and circles / ions via a root-like animation.
The root-like earth / ions all coalesce into the main dot of the logo, which is a representation of the rivet in the sole of the shoe, and unfurls the rest of the logo and typeface in a unique way.
Raum Footwear now has a logo animation that is a universal brand asset.
They can use it throughout much of their marketing material as an intro / outro to brand videos, email signatures, presentations, social media, their website, and digital ads.
Looking for a custom logo animation that leaves an immediate and unforgettable brand impression?
► Check out our best-in-class logo animation service.
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