The Value of Motion Graphics in Marketing, Branding, and Business.

You can infuse a lot of creativity in a still image, but adding 2D or 3D motion graphics to your content adds a dynamism that can better entice an audience and make your product all the more memorable. Before we cover the value of motion graphics in marketing, branding, and business, let’s briefly look at the different types of motion graphics and the software used to create them.

Types of Motion Graphics:

Explainer videos
Instructional videos
User interface (UX/UI) animation
Logo Animations
Animated Icons
Titles
Infographics
Presentations
Broadcast Graphics
GIFs
Product Videos

The Value of Motion Graphics

Easy on the Eyes

There’s a reason that video is the most popular form of information gathering. Visual information is a natural shortcut for transmitting large packages and complex ideas into bite sized chunks. It’s far easier to watch a motion graphics video that showcases and demonstrates the business' products and services, rather than reading and imagining how the product and service works for them.

You can, for instance, explain a rocket launch and why it’s exciting — or you can use 2D and 3D motion graphics to show it. Which sounds more compelling and effective?

Studies show that audiences best “get it” when they see for themselves rather than having something explained to them. And, regardless of how well they comprehend what they see, a 2018 study by the Pew Research Center revealed that “watching” is by far the preferred way the world chooses to take in news and information.

Source: Pew Research Center

The Benefits of Motion Graphics Without the Costs

Another attractive feature of motion graphics is affordability. Videos can be expensive. Producing live-action content or even animation can run up a budget fast. If you have the resources, then more power to you. But motion graphics can achieve many of the same results mentioned above in a more timely and affordable budget.

Improve Conversion Rates

The purpose of any motion graphics in marketing, branding and business is to grab your audience’s attention and sell the click. Brand engagement increases when motion graphics are used due to higher brand affinity. Pair this with the fact that if your audience likes your video content, it can increase brand association by 139% and purchase intent by nearly 97%.

Using motion graphics gives you a greater chance of retaining your users' attention, which increases your conversion rate. Even the most simple motion graphics and animations can capture the imagination and increase engagement.

Memorable UX/UI

Perhaps the marketer’s ultimate achievement is to be top of mind and never be forgotten. If you’ve got a jingle in your head from a commercial you haven’t seen in years, then the marketer has excelled at their job.

The same goes for motion graphics videos. The user experience when interacting with such content is far more likely to make a memorable impression than a still picture or text. Similarly, your logo will stick in a viewer’s mind far better if they see it animated on the screen.

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We hope you’ve found this article on the Value of Motion Graphics in Marketing, Branding, and Business to be useful and practical.

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References:

The Value of Motion Graphics in Marketing, Branding, and Business.

Types of Motion Graphics:

Most Popular Motion Graphics Software: