Adidas: Harden Vol. 2
content creation | motion design
With the launch of NBA star point guard, James “The Beard” Harden’s, second shoe; Adidas has put together the “Gas. Break. Cook” campaign. The latest marketing initiative highlighting Harden’s on-court technical prowess and capabilities to shake-n-bake his opponent out of his shoes. SICKBOAT was brought on board to produce four motion graphic videos that complement the retail and POP display of the shoe.