Glide Training Co.

branding | design

Glide Training Co. is a boutique sports fitness training establishment in Downtown San Diego in need of a Logo and Identity Design. With the rise of fitness culture in San Diego, GTC was looking to capitalize in their market with a unique sleek identity that would build more interest. With the slogan “To the Top” and the overarching mentality that their clients are training to reach a personal goal, whether its learning the correct skills to train for a marathon or to simply shed a few a pounds. The GTC logo symbolizes the inclusive and goal seeking nature of Glide’s brand.