The Value of Motion Graphics in Marketing, Branding, and Business.
You can infuse a lot of creativity in a still image, but adding 2D or 3D motion graphics to your content adds a dynamism that can better entice an audience and make your product all the more memorable. Before we cover the value of motion graphics in marketing, branding, and business, let’s briefly look at the different types of motion graphics and the software used to create them.
Types of Motion Graphics:
- Explainer videos
- Instructional videos
- User interface (UX/UI) animation
- Logo Animations
- Animated Icons
- Broadcast Graphics
Most Popular Motion Graphics Software:
- After Effects
- Cinema 4D
- Premiere Pro
The Value of Motion Graphics
Easy on the Eyes
There’s a reason that video is the most popular form of information gathering. Visual information is a natural shortcut for transmitting large packages and complex ideas into bite sized chunks. It’s far easier to watch a motion graphics video that showcases and demonstrates the business' products and services, rather than reading and imagining how the product and service works for them.
You can, for instance, explain a rocket launch and why it’s exciting — or you can use 2D and 3D motion graphics to show it. Which sounds more compelling and effective?
Studies show that audiences best “get it” when they see for themselves rather than having something explained to them. And, regardless of how well they comprehend what they see, a 2018 study by the Pew Research Center revealed that “watching” is by far the preferred way the world chooses to take in news and information.
Source: Pew Research Center
The Benefits of Motion Graphics Without the Costs
Another attractive feature of motion graphics is affordability. Videos can be expensive. Producing live-action content or even animation can run up a budget fast. If you have the resources, then more power to you. But motion graphics can achieve many of the same results mentioned above in a more timely and affordable budget.
Improve Conversion Rates
The purpose of any motion graphics in marketing, branding and business is to grab your audience’s attention and sell the click. Brand engagement increases when motion graphics are used due to higher brand affinity. Pair this with the fact that if your audience likes your video content, it can increase brand association by 139% and purchase intent by nearly 97%.
Using motion graphics gives you a greater chance of retaining your users' attention, which increases your conversion rate. Even the most simple motion graphics and animations can capture the imagination and increase engagement.
Perhaps the marketer’s ultimate achievement is to be top of mind and never be forgotten. If you’ve got a jingle in your head from a commercial you haven’t seen in years, then the marketer has excelled at their job.
The same goes for motion graphics videos. The user experience when interacting with such content is far more likely to make a memorable impression than a still picture or text. Similarly, your logo will stick in a viewer’s mind far better if they see it animated on the screen.
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We hope you’ve found this article on the Value of Motion Graphics in Marketing, Branding, and Business to be useful and practical. For more valuable info, tools, and resources for film directors, videographers, photographers, motion designers, video editors, and creatives - check out the Ultimate List of Filmmaker Resources, Glossary of Essential Film Terms, or all blog posts.
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- The Value of Motion Graphics by Killer Visual Strategies
- 5 Reasons Motion Graphics Help You Connect With People by Column Five Media
- The Benefits of Motion Graphics by Mighty Fine Design Co.
- What Is The Important of Motion Graphics by Your Story
- Importance of Motion Graphics and Animation for Product Promotion by Color Experts
- The Business Value of Motion Design by UX Misfit
- Motion Graphics and Their Role in the Future of Content Marketing by True Film Production
- What is a Motion Graphics Video? Best Motion Graphics Examples of 2021 by Yum Yum Videos
- Why Are Motion Graphics Important
- Top Examples & Benefits of Using Motion Graphics Design for Your Business by Softermii
- We Still Prefer Watching to Reading by Pew Research Center