Quick Guide: Kinetic Typography FAQ

kinetic typography faq

Kinetic Type Common Questions Answered

Want to know what kinetic typography is? Why it's important to use? What software you can use to make it? Look no further.

No matter if your a marketer, video editor, motion graphics artist, producer, or a creative director get the scoop on most frequently asked questions about kinetic typography.

And get tools, packs, and motion graphics templates (.mogrt files) to easily create Kinetic Typography animations and better leverage it for brand, marketing, and sales material.

What is Kinetic Typography?

Kinetic Typography is the technical name for "moving text" or "animated text".

It is an animation technique combining text and motion to capture attention, highlight important points, inform, and increase viewers' retention.  

Why is Kinetic Typography Important? What are the reasons to go with Kinetic Type Animation?

The reasons why Kinetic Typography is important and a great technique to use when creating videos and ads is it:

  • captures the viewers' attention
  • highlights important points, features, and benefits
  • more effectively informs the viewer
  • highly entertaining
  • dramatically increases the viewers' retention
  • drives increase in brand perception and new customers 

What is a Kinetic Type Video? What is a kinetic typography ad?

A Kinetic Type video is a popular style that combines animated text with dynamic visuals, vibrant colors, transitions, upbeat music, and snappy sound effects to capture and convert customers' attention.  

Often synced-up with voice-over and visuals to highlight and emphasize important points in the kinetic type video.

Which software is best for Kinetic Typography?

Kinetic Typography and animated text is often created in standard animation software.

The most popular and best software for Kinetic Typography is Adobe After Effects.

But depending on the kinetic type / animated text style you are looking to create, there are other software that can be used, like Adobe Animate, Maxon Cinema 4D, Clip Studio Paint, and TV Paint to name a few.

How to make Kinetic Typography? How is Kinetic Typography used in After Effects?

Now, the most important point to make kinetic typography is to design with the end-frame / last-frame first. 

So design with the end in mind. 

Making kinetic typography in After Effects or any other software is all about the animation in and animation out.

So make the layout of the kinetic typography in the frame first.

Then animate the text and visuals into those points by using keyframes on the timeline - hold - and then animate text out of frame. 

Where can you download Kinetic Typography Templates?

There are a number of kinetic typography sites that offer kinetic type templates and services.

Find out more about Motion Graphics Templates (.mogrt files) and how they make it super easy to use Kinetic Typography in premiere pro.

Watch the tutorials on how to add kinetic typography in premiere pro and after effects.

We hope you’ve found this Guide on Kinetic Typography FAQ to be useful and practical.

Check out a few of our other guides:

For more valuable info, tools, and resources for film directors, videographers, photographers, motion designers, video editors, and creatives - check out the Ultimate List of Filmmaker Resources, Glossary of Essential Film Terms, or all blog posts.

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